BEK released their cloud backup offering to the public in November 2017. To drive adoption and usage, they included up to 50gig of free storage for all their internet subscribers.
At the same time, BEK launched a campaign to inform current and prospective customers about the solution availability. Their TV commercials taught users how Codero Cloud Backup worked and assured them their data transfers are encrypted and secure. They also showcased how cloud backup benefits them both personally and professionally. BEK even conducted free local workshops and mixers to introduce cloud technology and services to residents and businesses.
“Misconceptions about cloud products still abound, mostly due to lack of technical knowledge,” Gunsch said. “BEK leverages their relationship with Codero to educate the customer, to create a customer experience that is trouble-free.”
Since expanding into Internet solutions, BEK has developed its own partner program. They currently have five partners that sell Codero cloud-based server hosting, with Codero Cloud Backup forthcoming.
“With a small sales staff at BEK, we all wear many hats,” Gunsch stated. “BEK is constantly looking for, and recognizing, opportunities where cloud services would be a good fit. When we see them, BEK will get Codero involved in designing a solution that will work for our customers. Having our own partner program backed by Codero gives us resources to help prospective businesses in ways we couldn’t only a few years ago.”
While the company is in the early stages of its Codero Cloud Backup push, Gunsch looks forward to the opportunity to grow the Codero partnership and reach new markets.