By Ric Riddle

2018-04-10

Hybrid

If you’re a large company with an ecommerce component, running your business involves much more than setting and forgetting your online store.

It doesn’t matter if you’re a B2B vendor getting into the online space for the first time or a major retailer spinning up an online channel, your Magento implementation or SaaS platform of choice supports only a fraction of your operations.

For example …

  • How do you send and receive emails?
  • How does your executive team create and share quarterly reports, ideas, and proposals?
  • How does your marketing team store their files and collaborate?
  • And what if your SaaS or hosting provider experiences downtime — how do you ensure your site stays up and running?

There’s no singular platform or hosting solution that will help you do all of these things (and run your site) with optimal functionality, performance, and cost. The better option is to take a platform-agnostic, hybrid multi-cloud approach.

Why Hybrid Multi-Cloud Is Great for Ecommerce

The beauty of hybrid multi-cloud architecture is that it lets you run every task in the right environment at the right time. This approach turns the hosting offerings on the market into a veritable food court — you can select an array of different items that work together for you, even if they come from different vendors.

If AWS cloud services are better optimized to handle your storage needs, use AWS for storage. If some of your departments use Microsoft Office, leverage Azure for Office 365. As long as you’re working with a partner like Codero who’s certified with both providers, you can seamlessly connect all of your disparate resources.

This means getting the best of all worlds, and everything you need to run your ecommerce business — not just your site.

High-Speed Transactions and Page Loading

Amazon has found that one extra second of load time can cost them $1.6 billion. Other merchants can lose as many as half their visitors if it takes even three seconds for a page to load. That’s a drop-off rate you can’t afford.

With a hybrid multi-cloud system, you can host your site on high-performance servers and leverage AWS or Microsoft’s content delivery network to ensure you are always loading content from the location nearest to your visitors. The best part is there’s no tradeoff for other tasks or applications, which can be run in the environments best suited for them.

Work with our ecommerce experts

Customer Data Security

Keeping customer data secure is not only a good business practice, it’s a legal requirement. But if your customer data is being hosted on the same server as your web content, all that security can mean reduced performance and slower load times.

Hybrid multi-cloud architecture enables you to store sensitive and regulated data in a private cloud so you can keep it safe from prying eyes, while also giving you the flexibility to leverage public cloud resources for other uses.

Uptime and Disaster Recovery

Downtime is unpleasant for any business, but as a retailer, it’s your worst nightmare. And outages don’t just happen to small providers. Last month, one of AWS’s redundant Internet connection points lost power, shutting down a large portion of its east region cloud platform.

Hybrid multi-cloud enables you to set up failover or backup from one vendor’s cloud to another’s, dramatically reducing the chances you’ll deal with downtime and making it easy to recover information in the event of a disaster. This is not only a perk, it’s a best practice in today’s Internet-dependent business environment.

Employee Coworking

If your workers are part of the 1.2 billion people using Microsoft Office, it’s worth factoring Office 365 enablement into your IT strategy. While many companies are still operating on legacy versions, Office 365 offers collaboration tools, file storage and frequent updates that make it well worth the migration.

As you might expect, Office 365 on Azure comes with advantages, like a free Azure Active Directory subscription and the ability to integrate apps like your mail, calendars, and contacts to extend and customize your Office 365 subscription. And with a hybrid multi-cloud setup, you’re not limited to using Azure for your other applications and processes.

Work with Our Ecommerce Experts

If all of this sounds like a lot to think about, it is. But going with a hybrid multi-cloud approach can save your company a significant amount of money and stress in the long run, making it well worthwhile.

And it doesn’t have to rest on your shoulders. The AWS- and Azure-certified team at Codero will get to know your company’s ecommerce goals, growth plans, and business structure so we can architect, implement, and manage the ideal hybrid multi-cloud infrastructure for you.

The first step is to simply reach out and have a conversation about what makes the most sense for your company.

Ecommerce IT is about so much more than your web platform. Do your research, get help from the experts, and get the flexible and future-proof infrastructure you need to build a stable and thriving ecommerce business.

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