Stop Emails from going to peoples Spam filters:
There are many reasons why your email may be ending up in your recipients Spam or junk folder.
Some of these reasons include:
1. Your mail server having a poor reputation.
2.
Your mail server being blacklisted.
3.
The content of your email.
Here are several ways to improve the reputation of your email server regarding the above issues.
1. Your mail sever has a poor reputation:
Set up a reverse DNS record:
Setting up a reverse dns (commonly called a PTR record) will help make your email server legitimate. When a recipients mail server does a reverse look up on your IP address it will map to your domain correctly.
You can set up a reverse dns record by contacting Support at 877-999-2750 or by logging into your account at http://serverportal.com and submitting a ticket under ticket management with the domain and IP address you would like to set the PTR record for.
For more info see the following link.
http://en.wikipedia.org/wiki/Reverse_DNS_lookup
Set a SPF record:
Adding a SPF record into your dns settings can greatly increase the reputation of your email server.
You can build a SPF record by using this link.
old.openspf.org/wizard.html
Once you have created the SPF record, copy and paste the text into your dns as a new TXT record in your DNS zone.
For More info on SPF see the following link:
http://en.wikipedia.org/wiki/Sender_Policy_Framework
2. Your server's IP address is on a blacklist
If your IP address is on a blacklist, it will severely limit your ability to
send email.
You can check your IP address to see if it is blacklisted by going to http://mxtoolbox.com Click on blacklists and put in the IP
address of your server.
If your server is listed you can fill out the de-list request on their site.
You can also contact our abuse department at abuse@codero.com
and request help in getting de-listed from the blacklist(s) your IP address is
on.
3. The Content of your email is triggering Spam filters.
Many anti-Spam programs today search the content of your
email for Spam related characteristics.
Spam-Assassin is a very popular anti-Spam software that uses this method. Depending on how sensitive the filters have been set to, certain characteristics of your email may trigger it and cause it to get flagged as Spam.
The following link has guidelines for how to avoid false positives with servers that use Spam Assassin.
http://wiki.apache.org/spamassassin/AvoidingFpsForSenders
If you have received a bounce back message, you can check in the headers of the email and there will be reasons for why the message was blocked by Spam Assassin.
You can check the reasons against the following list to see
why it was blocked and modify the content of your email so it will pass the
filter.
http://spamassassin.apache.org/tests_3_1_x.html
If you have questions regarding any of these
reccomendations, please feel free to contact Support by logging into your
account at http://serverportal.com and submitting a ticket under ticket
management, via Chat at http://codero.com/chat or by calling Support at
877-999-2750 or Internationally at 913-890-8250.
Last Updated
22nd of February, 2010