Exclusive Interview with Codero CEO Emil Sayegh
October 9th, 2012
Please tell us a brief history of yourself, and why you joined Codero Hosting
I am Emil Sayegh, President and Chief Executive Officer (CEO) of Codero Hosting. I joined Codero in January 2012, after launching and pioneering successful Cloud Computing and hosting businesses for Hewlett-Packard, and Rackspace.
Joining Codero Hosting was an easy decision for me. The team’s talent, enthusiasm, and commitment to delivering a quality service intrigued me from the start. I saw a solid company with respectable, established roots, and a loyal customer base. I saw a good customer-focused culture at Codero, with a strong penchant for developing great products, and automation. These are all qualities that I really admire in a company, and are hard to instill. Most importantly, I saw the potential in Codero and where it can go in becoming an amazing company, with amazing service offerings.
Please tell us the year established and brief history of Codero Hosting?
The brand has a rich history that draws from 20 years of experience, knowledge, and support in the hosting industry. Codero Hosting was established in 1992. Our company has now evolved into a strong global company with a seasoned, experienced world class team.
Since Codero’s inception, many new products and services have been added including: three data centers including our most recent addition in Ashburn, Virginia; 1 Hour Quick Deploy Servers; Cloud hosting; and Smart Servers just to name a few. Smart Servers, our latest offering is quite innovative. Codero Smart Servers deliver the performance and security of a dedicated server plus the flexibility and scalability of the cloud.
In addition, Codero has instituted a series of internal controls and automated processes to ensure the highest level of reliability, performance, and customer support. This includes adherence to the Statements on Standards for Attestation Engagements (SSAE) 16 , formerly SAS 70, and the Payment Card Industry Data Security Standard (PCI DSS).
We are also proud to say that we offer the only Customer Loyalty Program in the industry. Customers can earn Codero Reward Points for every dollar spent with Codero; points can be used for dedicated server upgrades, adding a firewall or online backup solution, increasing bandwidth, adding managed services, or upgrading to a new hosting or network solution. Customers love our loyalty program and say it’s one of the many perks of being a Codero customer for life!
What do your customers want from you?
Our customers tell us first and foremost they want reliable hosting solutions. They want what they buy from us to work as expected, as advertised and without exception. Second, they want responsive, knowledgeable technical support that knows technology and their business. If problems do arise, they want them resolved quickly. They also want domain expertise. They want us to be experts and advisors in helping them solve their issues or to consult with them on how to grow their IT infrastructure to support their growing business.
What do you offer your customers that are unique to your company?
We offer customers an Exceptional IT Hosting Service with industry leading reliability, performance, and value. This is all backed by our 100% uptime guarantee and our live 24/7/365 support, delivered by our team of friendly, industry certified, U.S. based professionals. As we mentioned, we are also the only provider to offer a Customer Loyalty Program in the industry. Furthermore, not only are our products extremely price competitive, we also offer the only Price Match Guarantee in the industry.
At Codero, it’s our Number #1 priority to deliver to customers an Exceptional Service, with a no-compromise experience. Whether a customer needs one hosted server or an entire array and clusters; we live to make it happen, and happen fast.
What is the most challenging aspect to providing hosting solutions?
Today, we hear of so many hosting solutions. Cloud, Dedicated, SaaS, Hybrid, PaaS, etc…Helping customers sort through the confusion is the key to success. By listening to customers, we work hard to anticipate customer requirements before they even know what they need. We want to be there at the right time, with the right solution.
It’s a challenge to balance delivering our customers cutting-edge technology while also prioritizing customer experience and value. We at Codero want to do both. Deliver a great service experience, as well as high performing technology. For us, there’s no time to take a break or even blink; Technology is evolving every day. We must be diligent and continue to innovate and deliver valuable services to our customers at all times at the best absolute prices. And, that’s exactly what we do all the while delivering a top notch exceptional service experience.
What is it that makes Codero a competitive company in the Dedicated, Managed, and Cloud Hosting market?
The best part about Codero is that customers do not have to compromise when they choose to host with us. They get the best price AND the best performance. They get access to Expert Support AND state of the art automation. All our services come with the best reliability, and with 24/7/365 access to technical and friendly experts that can solve any problem. We are committed to developing reliable solutions that allow customers to focus on their core business, not IT issues. What new features have Codero added for its customers in the past year?
We have experienced incredible growth over the past year. This can no doubt be attributed to our ability to quickly respond to customers’ evolving needs. One latest innovation is Codero Smart Servers which can be deployed in minutes. Smart Servers deliver the performance and security of a dedicated server plus the flexibility and scalability of cloud hosting. We see Smart Servers as the ultimate hosting platform, merging the best capabilities of dedicated server and cloud computing technologies. Smart Servers still give customers complete control over their dedicated server environment, including CPU cycles, memory, and storage capacity.
However with Smart Servers, dedicated server resources can be deployed automatically in minutes as opposed to hours or days. Access to on-demand, dedicated server resources gives customers ultimate flexibility while automated, rapid deployment eliminates cumbersome migration efforts that can slow down business growth in a traditional dedicated hosting environment.
Codero’s on-demand Cloud hosting options, which we launched in spring of 2011, have been an exciting development as well. Customers can take advantage of our powerful cloud platform to boost the performance of their IT infrastructure. They can get a powerful instance with 1GB of RAM and 50GB of storage for $54/mo or $0.10/hr with additional options available as well. They have the flexibility to customize instances based upon their specific needs. Customers can rely on the cloud to quickly scale and deploy IT assets when they need them, only paying for the resources they actually use.
At Codero, we also believe in building strong partnerships. We offer two innovative programs including our Reseller and Referral Partner Programs. As a Reseller Partner, customers can increase sales by leveraging Codero resources. Without spending time on server maintenance, updates/upgrades, technology partners can expand offerings to customers. We offer four, flexible plans that give customers volume discounts off regular pricing on dedicated servers and setup fees. Codero’s new Referral Partner Program is one-of-a-kind and enables channel partners, VARs, and technology consulting firms to create a revenue stream where they receive reoccurring monthly commission on all Codero services and products referred. There’s no risk and virtually no investment.
We also opened a new data center in Ashburn, Virginia which we are extremely excited about. Just like our other data centers it is SSAE 16 (SAS 70) Certified. This gives our customers an option to have their services hosted on the East coast in addition to our other U.S. data center locations in Phoenix, Arizona and Chicago, Illinois.
Earlier this year we launched our family of 1 Hour Quick Deploy Servers. Our Quick Deploy Dedicated Servers are pre-set with the types of standard configurations we know most Codero customers generally need and can be delivered in less than an hour. Our record is one of the best in the industry also, on complex and custom configurations at a delivery time of less than 4hours per customized server.
What would you say is Codero #1 asset to its customer base?
An Exceptional Hosting Service, without any compromise. Customers get the best performance and reliability, with 24/7/365 access to technical and friendly experts that can solve any problem at uneatable values.
Where do you see Codero and the web hosting industry in three years?
It’s my belief that we can surprise the world with what a hosting company can be. In the next three years, I see Codero becoming even more of a leader than it is today. We will push the industry even further in innovation. Codero will be one of the top providers of hybrid hosted infrastructure solutions for businesses of all kinds. We will do this by delivering simple, automated and scalable hosted services to businesses of all sizes, with focus on tech savvy SMBs. We’ll get there by continuing to provide an exceptional service, with great customer support and a great user experience. We will be the trusted advisor to businesses.
There’s no doubt that we at Codero love what we do, and we’re grateful to our customers for allowing us do it. And, that is hosting companies’ data reliably, securely, and affordably, to improve their businesses and their lives. By automating our processes and delighting our customers in every interaction, we will be able to get to where we want to be. In doing this, we will simultaneously become one of the best places to work and have the brightest employees who want to exceed expectations every day, and grow their careers for life.
Where are your DCs located?
Phoenix, Arizona; Chicago, Illinois; and Ashburn, Virginia. All of our data centers are SSAE 16 (formerly SAS 70) certified. And staffed 24×7 by the industry’s top talent.
What connections do you have into your DC?
We have multiple and redundant carrier connections available including: XO, Highwinds and Zayo (formerly AboveNet)
Do you offer 24/7 support?
Yes, we have an amazing team of US-based, live 24/7/365 support experts available via phone, chat and ticket. Also our knowledge-base is state of the art, and is updated regularly providing answers to frequently-asked questions.
Do you have technicians present 24/7 or 9-5 M-F?
Yes. We have experts at all levels available 24/7/365 in our Austin, Kansas City, and Phoenix offices― it is a must in our opinion to provide top notch experts, and consultants that can help customers when they need it. Our senior account managers and technical support experts are available 24/7/365 to deliver exceptional service and advice should you need it.
Do you charge your clients for support? If so, please explain.
Codero offers free, basic support via phone, chat and our ticketing system. If there ever is a problem, our skilled technicians are available 24/7/365 to address your support needs.
In addition, custom advanced technical support for complex operations is also available. Such work may include:
- Customer Software installation
- Advanced configuration of servers
- Custom backup scripts
- Mail server configuration
What guarantees do you offer? We have some of the boldest guarantees in the industry. We offer a100% uptime guarantee and the only Price Match Guarantee . Also, I offer a personal guarantee and commitment, and every Codero employee, that you will have an amazing hosting experience at Codero.
Richard Guzzo @ FindMyHost.com