Mark Twain had this to say about New Year’s Day: “Now is the accepted time to make your regular annual good resolutions. Next week you can begin paving hell with them as usual.” No matter what you think about resolutions, with every new year, most business owners roll out a new marketing plan. How does your company plan to grow business in 2011?
At Codero, we are discovering more and more of our customers are going online to market their products and services. Recent studies and surveys show entrepreneurs plan to increase their 2011 marketing spend both online and in print. The top areas that have the biggest increase in marketing spend in the coming year include web marketing, email marketing, online ads and social media marketing.
Next-generation marketing including Smartphone readable QR codes are also predicted to be a way businesses will reach customers.
Because we are in the hosting business, we are continually studying trends to serve you better and our ongoing research shows IT spending is forecasted to increase next year as well. That’s why we are gearing up right now to launch new initiatives that will meet our customers’ demands for the most relevant offerings.
Reports show SMBs are feeling optimistic and plan to invest in their infrastructure by upgrading existing technology in 2011:
• 29% plan to upgrade software
• 24% will upgrade hardware
• 17% plan to overhaul their websites
• 15% will add or upgrade their mobile technology.
What inspirations do businesses have for the new year? I gathered up some of my favorites that I found online:
- Stop blaming the Great Recession
- Embrace reinvention
- Be 100% in the present with customers and business associates
- Show up
- Really care about a charitable cause, donate time
So what are you planning to do differently in 2011? We welcome your comments.