Christina Halliday

Mar 26, 2015

The Mature Cloud Keeps Evolving

Cloud computing has been around for years, but recently there’s been a new wave of activity as companies adjust their hosting needs. According to a recent study:

  • 44 percent of companies say they’ve moved either infrastructure or applications from one public cloud to another
  • 25 percent moved from a public cloud into a private cloud.
  • 24 percent moved from a public cloud back to an on-premise system.

Why has there been so much cloud activity lately?

The biggest reason there’s an increased level of cloud activity is that the cloud is an entirely different product today than it was when it first launched. Back then, cloud hosting (like just about everything else in the world of tech) was overhyped and poorly defined. But today, the cloud is more powerful, better utilized and more mature than ever.

The cloud has become a consistent and necessary reality in IT. It’s an excellent choice for hosting both internal and customer facing web apps and other applications that require rapid scaling. When combined with other technologies via APIs or connected with other hosting components, the cloud is a very potent weapon. The cloud is here to stay, and many customers that weren’t early cloud adopters have made the switch. Here are some of the big reasons why:

  • Familiarity: Whether they’re learning directly or “through osmosis,” IT departments in many companies — from mid-market to Fortune 500 — are more familiar with the potential of cloud than ever before.
  • Affordability: Cloud hosting is now more inexpensive than ever, and hosting outside of your own data center or server room has proven to yield better ROI than doing the hosting yourself. There are no upfront costs for hardware, no need to build a data center on-site and no need for additional system administrators on your staff.
  • Better: Not only is the cloud more affordable than ever, but it’s also better than ever. Cloud technologies scale a lot faster, have higher performance and have all the necessary technology bells and whistles (like backup, redundancy and security).
  • Faster: Setting up servers in the cloud is infinitely faster than doing it yourself. You can now roll out projects in just hours or days, as opposed to the months (or years) it took before.
  • Maturity: There was a time when the only company offering true cloud hosting was Amazon. Today, your choice is far greater, with many more companies and configurations to choose from. Competition and demand has propelled the cloud to a more mature and stable platform with a wider breadth of uses than ever.
  • Security: When it comes to security, the public internet isn’t as secure as many people want or need; the cloud has proven over the past 10 years that it’s a safer alternative than doing it yourself.

Hybrid Hosting: Moving Beyond the Cloud

The cloud is great and better than ever, but it’s not the end-all, be-all of hosting. Certain applications simply won’t work if you’re only hosting on the cloud; to unlock its maximum potential, you’ll need to connect it to bare “metal” (dedicated) hosting components.

If you need a solution for big data applications, for instance, relying solely on the cloud won’t get you the performance you need on the database layer to make it a viable option. Leveraging the dedicated, continuous processing resources of bare metal servers will suit the high I/O need of big data more reliably (and more affordably) than using a 100 percent cloud solution.

What is True Hybrid Hosting?

“Hybrid Hosting” as a platform, and as a buzzword, is on the rise in popularity. We’d like to be clear on our definition of “True Hybrid Hosting.” True Hybrid Hosting furnishes you a private network, letting you link cloud resources with dedicated bare metal servers and launch and scale new cloud or dedicated boxes on-demand. Your hybrid network also lets you control the connection speed between resources, as well as from your private network to the internet.

This kind of flexibility opens up a world of new possibilities, like for companies that want to take their big data processing to the next level. On-Demand Hybrid is the future of the cloud, and companies are finding the powerful benefits of customizing a solution that is perfect for their specific needs.

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