Archive for the ‘Online Tools’ Category

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Nov 24, 2009
Now that Microsoft and Yahoo are joining forces in search (Microhoo?), this three-way comparison may no longer be needed. Google still dominates the market: as of last summer, Yahoo and Microsoft had a combined U.S. query market share of 28 percent while Google stood at 65 percent, according to ComScore. However, the Yahoo/Microsoft deal is likely to mean that Microsoft will incorporate Yahoo's search technology while using Microsoft's AdCenter and the Bing search engine to power both sites. Should be interesting. Since Bing’s official launch… Read More
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Nov 16, 2009
Last time, we took a quick tour through several new search engines, each departing from the usual search algorithms with a focus on decision-making, categorization, calculations and/or images. As a small- or medium-sized business owner, it’s important for you to know how each actually organizes and displays results for your site. To illustrate this, we need a topic that’s very distinctive – and current. Something like…”cluster ballooning.” (more…) Read More
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Nov 12, 2009
… or will they?  You hear marketers today throw around a lot of three-letter acronyms related to their online presence such as SEO, SEM, PPC, CTR and CPC (just to name a few), which all lead up to the biggest one, ROI. And when you go to build your website, you should incorporate important elements such as title tags, headline tags, alt tags, meta data, meta keywords and page descriptions in addition to your body copy and images. This should land you within the top 10… Read More
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Nov 9, 2009
What happens if you enter “search” into your favorite search engine? Go ahead, try it. In Google, the top result is likely to be DogPile or AltaVista and various paid listings for free people search. In Yahoo, it’s Yahoo! Search. And in Ask.com, it’s Ask, followed by People Search and Free Public Records. Clearly, Google is still the undisputed king of search – and rightly so, with its innovative algorithms and diverse array of tools and analytics. But there are some new kids on the… Read More