Category Archives: Online Tools

The Search For Search, Part III: Bing v. Google v. Yahoo

By Dave Macaulay | Published: November 24, 2009
Now that Microsoft and Yahoo are joining forces in search (Microhoo?), this three-way comparison may no longer be needed. Google still dominates the market: as of last summer, Yahoo and Microsoft had a combined U.S. query market share of 28 percent while Google stood at 65 percent, according to ComScore. However, the Yahoo/Microsoft deal is [...]
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The Search For Search, Part II

By Dave Macaulay | Published: November 16, 2009
Last time, we took a quick tour through several new search engines, each departing from the usual search algorithms with a focus on decision-making, categorization, calculations and/or images. As a small- or medium-sized business owner, it’s important for you to know how each actually organizes and displays results for your site. To illustrate this, we [...]
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SEO Power: If You Build It, They Will Come…

By Sara Newkirk | Published: November 12, 2009
… or will they?  You hear marketers today throw around a lot of three-letter acronyms related to their online presence such as SEO, SEM, PPC, CTR and CPC (just to name a few), which all lead up to the biggest one, ROI. And when you go to build your website, you should incorporate important elements such [...]
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The Search For Search, Part I

By Dave Macaulay | Published: November 9, 2009
What happens if you enter “search” into your favorite search engine? Go ahead, try it. In Google, the top result is likely to be DogPile or AltaVista and various paid listings for free people search. In Yahoo, it’s Yahoo! Search. And in Ask.com, it’s Ask, followed by People Search and Free Public Records. Clearly, Google is [...]
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